Press

 June 5, 2018 – Port Washington, NY – Väri Eyewear, a division of I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, has just released their latest frame, the Väri VR15.

Classically designed, this frame offers a plastic frame, with a full front chassis and structured steel black temples that add and an edginess to this stylish twist on a traditional frame. The VR-15’s full front chassis is constructed of Väri’s durable, lightweight, resilient and flexible TR-90 material, with a beautifully extended saddle bridge. The VR-15 is the latest addition to Väri’s “Thin Line” collection.

As with many of the Väri frames, the VR-15 delivers cool comfort with a velvety feel and finish, and artfully crafted details. The stainless-steel temples come in colors that complement the frame fronts and feature artful pairings such as: Blue Demi with Black Temples, Classic Black with Black Temples, Brown Demi with Black Temples, and the show-stopping Satin Crystal with Dark Gun Temples. All the Demi versions sport a classic tortoise pattern.

Rich Baum, Co-founder of Väri says, “As opticians, we wanted to design an extended saddle bridge to add to the symmetry and comfort of the frame while offering a modern version of a classic shape.”

To learn more about the VR15 frame, to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.

April 12, 2018 – Port Washington, NY – I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, is taking convertible to the next level this Spring and Summer with their clipable eyewear: the Väri VC1 and VC2 frames.

Väri’s new VC eyewear feature a magnetic clip that instantly transforms the trendy yet timeless VC1 and VC2 shapes into statement-making sunglasses. Extremely lightweight, the clips attach quickly and securely. The clip fits so seamlessly flush, it looks as if it is one frame.

The clips feature multi-coated polarized mirrored or non-mirrored G15 lenses. The Mirrored lenses come in distinctive colors such as blue to compliment the black frames, orange to compliment the gray frames, and gold to compliment the tort frames. These color combinations add just the right amount of sizzle!

Clif Browner, co-founder of Väri says, “We love to create a style for every situation, and we’re always looking for ways to make our brand more versatile for our clients. The clips make a statement, and they take you seamlessly from prescriptive eyewear to sunglasses.” Co-Founder Rich Baum adds, “These frames have become extremely popular with their dual-nature versatility. In fact, the demand for this product has been so high because the frames literally sell themselves.”

To learn more about the VC1 and VC2 clipable frames, to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.

March 13 , 2018 – Port Washington, NY – I & Eye Optical, a well-respected, ECP focused, Long Island based eyewear manufacturer and merchandiser with national distribution announces the release of their finely crafted, hand-made frames, the HM1, HM2 and HM3.

These extremely lightweight, hand-finished frames are constructed of superior-acetate plastic. To accentuate the frame’s lightweight strength, we’ve added titanium temples that incorporate Väri’s proprietary manufacturing process. This process further enhances the innate integrity of the titanium, creating even greater durability and enabling the frame to remain thin and well-structured while keeping the lenses securely seated in the bevel of the frames.

Väri co-founder, Clif Browner says, “At Vari, our primary focus is comfort and style. That’s a concept we’ve been committed to and have dedicated our entire collection to since day one. Eyeglass wearers shouldn’t have to sacrifice comfort for style.”

Designed in Portugal, the Väri hand-made frames showcase a European flair. Sporting unmatched artisanship, this line of eyewear was designed to be exceptionally comfortable and to feel light and balanced on the nose. “We are committed to the ECP community and we set out to design a collection that would not only be beautiful and well-made, but be truly easy to sell,” says Rich Baum, co-founder of Väri. He adds, “The unique design of our HM1, HM2, and HM3 frames make them a popular choice with both retailers and consumers.”

For more on this and other frames in the Väri line of cool, comfort and convertible options in eyewear, contact info@varieyewear.com.

February 12, 2018 – Port Washington, NY – I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution releases another pair of cool, comfortable and convertible show stopping frames with its VR8 and VR9 styles.

The VR8 and VR9 offer an amazing translucent front with a solid back color which allows for a spectacular depth of color and creates a two-tone aspect from all angles. The color on our TR90 temples is reversed, solid outside with translucent insides. Incredibly light and resilient. This collection is available in Classic Tortoise and a Black Matte/Gun-metal as well as some beautifully bold colorations such as Passion (Lavender), Palomino, Blue-Jean and Ruby Red. Proving that a “hot look” can get even cooler, the VR8 & VR9 styles are also available with Plano G15 polarized lenses.

The shape of the VR8 is a thin modified rounded square with high temples and saddle bridge. The line features a special, proprietary coloring process. Also making heads turn is the VR9, a thin modified P3 round shape. Most P3 shapes are made with a keyhole bridge, but ours has a unique saddle bridge which adds comfort and creates an ultra-modern interpretation of this classic shape. Both frames are made with highest quality TR90 material with our famous soft tactile feel that is temperature neutral and cool to the touch.

A study in contrasts, Väri playfully experiments with boundaries, offering classic shapes, excellent fit, unparalleled comfort and the chance to step outside traditional lines in an exploration of color. Väri is for real people with real vision. For more information on Väri Eyewear and these two styles, contact info@Värieyewear.com or call 516-580-2723. You can also join the conversation and follow Väri on facebook, twitter and Instagram.

ABOUT VÄRI EYEWEAR (A Division of I & EYE OPTICAL) 

Located in Port Washington, NY on the north shore of Long Island, Väri Eyewear, a Division of I & Eye Optical) is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international-liaison exchange for researching, developing, manufacturing and distributing high-quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting.

With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

The company’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment and place a focus on comfort for the entire Väri line.

January 18, 2018 – Port Washington, NY – I & Eye Optical is a well-respected, ECP focused, Long Island based eyewear manufacturer and merchandiser with national distribution. This month I & Eye is rolling out their latest combination frames, the VR-10, 11 and 12, which pair vintage with current style.

Vari brings a fresh, high tech look to retro combination frames incorporating in-line grooved lenses. Rich Baum, co-founder of Väri comments, “We always enjoy a good throwback frame with a modern twist and going retro with this combination frame series created a fun addition to our line.” The thin floating metal attaches simply and creates a unique look essential to the lens design.

Color options to personalize these contemporary classics come in brilliant combinations, Matte-Black/ Shell, Matte-Gold/Red, and Matte-Black/Blu. Co-founder, Clif Browner adds his thoughts about the sharp new design, “The reception we’ve received on the color options for this line has been truly astounding and we’re excited that the retailers are finding such success with this collection.”

To learn more about these frames and to find out more about Väri’s special offer for newly registered retailers, visit Väri’s website, www.Värieyewear.com or contact them at info@Värieyewear.com or 516-570-2723.

ABOUT I & EYE OPTICAL – THE CREATORS OF VÄRI EYEWEAR

Located in Port Washington, NY on the north shore of Long Island, I & Eye is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, designing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners.

As opticians designing for opticians, they uniquely understand the challenges today’s ECP faces. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

Support of the independent ECP has always been a high priority for the I & Eye. Their corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.

The Väri Collection is one of I & Eye’s latest design projects and focuses on delivering clients cool, comfortable and convertible options in colorful eyewear that is both trendy and timeless. For more information, contact Väri at info@Värieyewear.com.

August 14, 2017 – Port Washington, NY – I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution has announced the release of its new website. 

The website, located at www.varieyewear.com, has been updated to help drive consumer traffic to Väri retailers and provide a better user experience for retailers and consumers. Content on the site such as the retailer locator and many of the blogs will be geared toward the value that the ECP provides as part of the eye care experience. New to the relaunched site is the Virtual Try On that will allow consumers to look at the entire Väri line to excite them about the styles and to get them ready to meet with the ECP.

The site includes playful, teaser videos that show different aspects of the cool, comfortable and convertible styles that Väri offers.

A back-end portal for registered retailers and distributors is also part of the site to streamline the ordering process and to provide additional resources to eye care professionals.

Also included on the site is an incredible offer for retailers as part of the application process to become a registered Väri retailer. Offering all retailers a free frame as part of the on-boarding process, Väri is so confident about the retailer success of the collection, they are offering all retailers a free frame as part of the registration on-boarding process – an amazing value to retailers.

Väri Founder, Clif Browner says, “We only offer frames that are easy to sell, and even easier to wear. We’ve got incredible sell through and turn rates on average of 6-8 turns. With a 99.9% product fill rate, we really feel we have a winning formula for retailers looking to increase sales and satisfaction among their clients.” Co-Founder Rich Baum agrees, “We are opticians designing for opticians, we know what works and we know this industry. We’re excited to share this product with ECP’s and even more excited about their reaction to the line.”


Väri also offers retailers sales tools, such as its guidebook called “Selling to Millennials: 9 Secrets Every Eyewear Retailer Needs to Know.” This resource booklet offers an easy read, and timely, useful tips for optical retailers on creating and maintaining relationships with today’s most influential buyers – Millennials. This is a free download available to retailers interested in connecting and maintaining business with this market segment.  

Browner adds, “We continue to look for ways to improve our visitor experience and to help our retailers get the information and products and to give the consumer an insightful look in what makes up our company and our collection.”   Baum adds, “The website is one of the many public faces for us in a market that continues to be intrigued and excited by the Vari line.”

Distributor and retail opportunities for the product are still available, contact info@varieyewear.com for more details. To learn more visit www.varieyewear.com or for additional press materials, product photos or other information, reach our Marketing department at marketing@varieyewear.com.

ABOUT I & EYE OPTICAL

Located in Port Washington, NY atop a three story walk up with a view of Manhasset Bay on the north shore of Long Island, I & Eye is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

I & Eye’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.