The Väri Brand Ambassadors want eyewear that fits the many facets of their lives while providing hip, stylish options that stand the test of time and above all, feels good on the face and is comfortable to live in.

Our Brand Ambassadors are often a study in contrast. They take themselves seriously but not too seriously and they want their cake and to eat it too. They are exciting, fun and live with real vision while creating extra-ordinary lives. 

Active on social media, and vocal about their support for the brand, Väri Brand Ambassadors often have several pairs of Väri and share the sentiment that wearing Väri, "just feels like coming home."

We share our Brand Ambassador's stories in our blog section, check it out or if you know someone who has a great story to share, contact info@varieyewear.com and we'll publish it in a future blog.

Sometimes the simplest idea is the best idea.

With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.

Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”

At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.

Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.

 Väri: Where Comfort and Clarity Meet.