You've got one set of eyes. Treat them right.

Sure there are companies selling eyewear on line, and that can be convenient...but it does nothing to ensure a great fit or the health of your eyes.

The value of your local eye care professional should never be understated. Regardless of your age or your health, getting down to see the "Doc" is an important appointment to make and keep.

Remember the eyes are not just the window to your soul, they often can be an indicator of your overall health.  In addition to determining the right prescription for your eyeglasses or contacts, your eye care professional will be able to check your eyes for common eye diseases, assess how your eyes are functioning, identify any areas of eye strain or dysfunction and give you some overall recommendations for your optimal eye health. They can also make sure that the frames that you buy, fit well and look great. 

Don't leave it to chance. Get down to your local retailer today for an annual exam and a hands on look at the latest Vari's.

Want to find a style before you go? Check out our virtual try on room and see what face flattering frame suits you best!

Need a retailer? You can use our retail locator or call us today and we'll connect you to a retailer in your area.

Welcome to the #varirevolution!

Sometimes the simplest idea is the best idea.

With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.

Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”

At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.

Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.

 Väri: Where Comfort and Clarity Meet.