FEELING GOOD IN YOUR EYEWEAR JUST MAKES SENSE

We’ve made comfort our focus in designing the entire Väri collection. From our Väri Classics and our Väri Handmades (Designed in Portugal) to our Väri Metals and Väri Organics (our latest bio-based frames!)- we ensure that every one of our frames, puts you in the comfort zone and into the right frame of mind.

So, what makes our frames so comfortable? More than anything else the fit and the weight of the frame are the first driving forces behind Väri comfort.

Next, we truly believe in the importance of material selection and use titanium and the highest quality TR-90 and thin cut acetate in our manufacturing process for many of our frames. This allows our frames to be both light and durable.    

Let’s face it, if something is going to sit on your face all day long, it shouldn't be a painful distraction. Frames that slide down your nose or that pinch the back of your ear, can cause real pain.  

At Väri, the only impression we want to leave on you, is how comfortable our frames really are. In fact, we are so certain that once you try Väri, you will be convinced they are the most comfortable frames you’ve ever worn, we’ll guarantee you’ll never want to be without them.  

Sometimes the simplest idea is the best idea.

With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.

Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”

At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.

Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.

 Väri: Where Comfort and Clarity Meet.