https://varieyewear.com/blogs/insights/what-makes-a-frame-comfortable 2023-08-03T16:02:08-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari_comfort.jpg?v=1502316692 WHAT MAKES A FRAME COMFORTABLE? https://varieyewear.com/blogs/insights/why-sun-protection-is-important-no-matter-what-the-season 2023-08-03T16:01:23-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari_sunrays.jpg?v=1496689159 WHY SUN PROTECTION IS IMPORTANT NO MATTER WHAT THE SEASON https://varieyewear.com/blogs/insights/when-it-comes-to-your-eyes-you-can-t-afford-to-be-cheap 2017-08-29T10:49:07-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Studio_Session-1467_B1-low.jpg?v=1501273597 WHEN IT COMES TO YOUR EYES, YOU CAN’T AFFORD TO BE CHEAP https://varieyewear.com/blogs/press/vari-launches-new-website-targeted-at-retailers-an-enhanced-visitor-experience 2017-08-29T10:52:15-04:00 weekly https://varieyewear.com/blogs/insights/this-thanksgiving-it-s-time-to-wear-your-rose-colored 2017-11-27T14:41:19-05:00 weekly https://varieyewear.com/blogs/insights/a-big-thank-you-to-john-travolta 2018-01-25T15:24:00-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/RB_80s_2_63289.jpg?v=1516911840 A Big Thank You to John Travolta! https://varieyewear.com/blogs/press/going-retro-modern-with-their-latest-combination-frame-introducing-vari-s-vr10-11-12 2018-01-25T17:31:19-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/VR10-11-12_c544df46-af80-4699-94fc-ef6b5c704df5.jpg?v=1516916844 Going Retro-Modern with Their Latest Combination Frame, Introducing Väri’s – VR10, 11 & 12 https://varieyewear.com/blogs/insights/when-a-ruff-start-to-the-new-year-is-a-good-thing-by-rich-baum 2018-01-25T16:03:07-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari-buddy-1.jpg?v=1516913921 When a “Ruff” Start to the New Year is a Good Thing https://varieyewear.com/blogs/vari-stories/meet-nathaniel 2018-02-01T12:04:36-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/nathaniel_stories.png?v=1517504676 Meet Nathaniel https://varieyewear.com/blogs/vari-stories/meet-eva 2018-02-01T12:04:52-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Eva_stories.png?v=1517504692 Meet Eva https://varieyewear.com/blogs/press/spectacular-depth-of-color-translucency-in-vari-s-two-tone-frames-the-vr8-amp-vr9 2019-01-30T14:41:33-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari_VR8-VR9.png?v=1518447318 Spectacular Depth of Color & Translucency in Väri’s Two Tone Frames the VR8 & VR9 https://varieyewear.com/blogs/insights/it-s-official-purple-we-choose-hue 2018-02-12T10:54:47-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Burnette_purple_frames.jpg?v=1518449555 It’s Official, Purple…We Choose Hue! https://varieyewear.com/blogs/insights/what-s-luck-got-to-do-with-it-some-thoughts-on-luck-and-vari 2018-03-25T12:36:06-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/heather_vari.png?v=1521923937 What’s Luck Got To Do With It? https://varieyewear.com/blogs/press/proving-the-value-of-a-hand-crafted-frame 2019-01-30T14:48:18-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari03201713000.jpg?v=1522011210 Proving the Value of a Hand-Crafted Frame. Väri Introduces the HM1, HM2 and HM3 https://varieyewear.com/blogs/press/spring-into-summer-with-vari-s-unstoppable-clipables-the-vc1-and-vc2-frames 2019-01-30T14:44:56-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/clipable_lifestyle_pic.jpg?v=1524100571 Spring into Summer with Väri’s Unstoppable Clipables – the VC1 and VC2 Frames https://varieyewear.com/blogs/insights/you-hit-the-jackpot 2018-04-26T12:16:56-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/image005.png?v=1524759394 YOU HIT THE JACKPOT! https://varieyewear.com/blogs/insights/today-i-became-a-person-i-always-feared 2018-05-23T11:26:04-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/jodi_blog_pic-1.jpeg?v=1527089164 Today I became a person I always feared... https://varieyewear.com/blogs/press/launching-the-thin-line-collection-vari-introduces-new-screwless-frames-with-the-vr-13-and-vr-14 2019-01-30T14:46:20-05:00 weekly https://varieyewear.com/blogs/press/modern-is-the-new-classic-introducing-the-vari-vr-15 2019-01-30T14:48:44-05:00 weekly https://varieyewear.com/blogs/press/the-latest-frame-by-vari-eyewear-is-sweet-vr-16 2019-01-30T14:45:28-05:00 weekly https://varieyewear.com/blogs/insights/eyes-on-cash-flow-managing-inventory-tips-from-one-successful-ecp-and-vari 2018-07-06T13:41:26-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/display-1313664__340-pixabay.jpg?v=1530898305 Eyes on Cash Flow & Managing Inventory - Tips from one successful ECP and Väri https://varieyewear.com/blogs/insights/in-the-dog-days-of-summer-i-ve-gone-convertible-and-you-can-too 2019-08-06T14:40:49-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/IMG_1310.jpg?v=1533575505 In the Dog Days of Summer, I’ve Gone Convertible and You Can Too! https://varieyewear.com/blogs/insights/blog-it-s-back-to-school-time-and-that-means-it-s-time-to-get-focused 2018-09-10T14:36:35-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/b2s-blog.png?v=1536604580 It’s Back to School Time… And that means it’s time to get focused! https://varieyewear.com/blogs/press/summer-fades-into-fall-with-the-release-of-new-colored-shades-by-varieyewear 2019-01-30T14:42:53-05:00 weekly https://varieyewear.com/blogs/insights/trick-or-treat-dressing-up-in-costume-for-halloween-can-be-very-scary-for-your-eyes 2018-10-29T16:06:38-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/October-Blog.jpg?v=1540843598 Trick or Treat… Dressing up in costume for Halloween can be very scary…for your eyes! https://varieyewear.com/blogs/insights/all-eyes-in-check-november-is-diabetes-awareness-month 2018-11-12T16:13:51-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/eye-195684_640_pixabay_eyehealth.png?v=1542057230 All Eyes in Check…. November is Diabetes Awareness Month. https://varieyewear.com/blogs/insights/yule-thank-your-ecp 2018-12-14T14:51:12-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/dec_blog_image.jpg?v=1544816844 “Yule” Thank Your ECP https://varieyewear.com/blogs/press/vari-s-unstoppable-clipables-keeps-the-best-sellers-coming-with-the-vc3 2019-01-30T14:24:04-05:00 weekly https://varieyewear.com/blogs/press/vari-s-fade-away-collection-adds-the-new-year-s-hottest-styles-with-the-launch-of-vr17-and-vr18 2019-01-30T14:13:35-05:00 weekly https://varieyewear.com/blogs/insights/stargazing 2019-01-23T16:17:56-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Hollywood-star_capture.jpg?v=1548278256 Stargazing https://varieyewear.com/blogs/press/made-in-the-fades-br-vari-expands-color-line-for-popular-frame-styles-br-the-vr13-and-vr14 2019-01-30T14:37:34-05:00 weekly https://varieyewear.com/blogs/press/from-the-slopes-to-the-sea-vari-s-unstoppable-clipables-add-style-with-the-vc4 2019-02-07T10:00:47-05:00 weekly https://varieyewear.com/blogs/insights/eye-spy-love-at-first-sight-is-it-really-the-science-behind-eye-ing-the-one-you-love 2019-02-14T16:06:10-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Capture_kelsea_crop_vr11_color_25.JPG?v=1550178370 EYE SPY:  Love at First Sight...Is it Really? The science behind EYE-ing the one you love. https://varieyewear.com/blogs/insights/spring-fever-is-so-vari-fashionable 2019-05-07T09:15:58-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Studio_Session-1467_B1.jpg?v=1557179327 Spring Fever is so…Väri fashionable! https://varieyewear.com/blogs/insights/spring-is-in-the-air-and-everything-s-coming-up-roses-and-lilacs-and-color 2019-05-17T16:09:29-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/roses-828945_1280.jpg?v=1558123769 Spring is in the air, and everything’s coming up Roses…and Lilacs…and COLOR! https://varieyewear.com/blogs/insights/fun-in-the-sun-and-hot-summer-nights-hello-summertime 2019-07-10T15:42:25-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/mexico-2459322_1920_pix.jpg?v=1562787525 Fun in the Sun….and Hot Summer Nights! https://varieyewear.com/blogs/insights/never-mind-just-the-day-july-is-a-month-to-celebrate-independence 2019-07-11T12:32:06-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/sparklers-828570_1280.jpg?v=1562862726 Never mind just the DAY, July is a month to celebrate Independence! https://varieyewear.com/blogs/insights/fading-in-or-out-to-the-summertime-blues 2019-08-06T14:50:49-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/kirstenbosch-botanical-gardens-1957706_1920_pix.jpg?v=1565117348 Fading in (or out) to the Summertime Blues…. https://varieyewear.com/blogs/insights/getting-back-to-school-coolwith-fashion-style-and-vari-eyewear 2019-09-03T16:06:39-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/back-to-school-2628013_1920_pix.jpg?v=1567541199 Getting Back-to-School Cool...With fashion, style, and Väri Eyewear Back to school Welcome poster https://varieyewear.com/blogs/press/vari-eyewear-supports-world-sight-day-challenge 2019-10-09T11:00:16-04:00 weekly https://varieyewear.com/blogs/insights/october-is-all-about-the-eyes 2019-10-17T16:28:17-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/eye-195684_640_pixabay_eyehealth_3743a9b6-9059-4838-867a-7241b3f9a846.png?v=1571344097 October is All About the Eyes https://varieyewear.com/blogs/insights/how-about-thanks-giving-every-day 2019-11-27T20:21:44-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/kermit.jpg?v=1574877836 How about Thanks + Giving Every Day https://varieyewear.com/blogs/insights/p-strong-blog-it-s-the-most-wonderful-time-of-the-year-for-new-frames-strong-p-p-p 2019-12-10T18:24:31-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Shopping_For_Eyewear_Depositphotos_217917288_s-2019.jpg?v=1576020139 It’s the most wonderful time of the year for new frames! https://varieyewear.com/blogs/insights/hey-keith-urban-blue-may-be-the-color-after-all 2020-01-16T21:08:50-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/January_blog.png?v=1579226930 Hey Keith Urban, blue may be the color after all. https://varieyewear.com/blogs/insights/fall-in-love-with-a-new-hue-this-valentine-s-day 2023-07-28T14:02:53-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/feb_blog_pic.jpg?v=1581473187 FALL IN LOVE WITH A NEW HUE THIS VALENTINE’S DAY https://varieyewear.com/blogs/insights/finding-ways-to-conduct-business-as-usual-in-a-most-unusual-time 2023-07-28T14:02:11-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Capture_LookBook.JPG?v=1585322759 Finding Ways to conduct "Business as Usual" in a most unusual time. https://varieyewear.com/blogs/insights/our-favorite-navy-blue-glasses 2023-08-03T16:05:20-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/DSF5507.jpg?v=1627580139 Our favorite Navy Blue Glasses https://varieyewear.com/blogs/insights/wooden-glasses 2023-08-03T16:04:12-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/DSC_2950-Edit.jpg?v=1627581757 Our Collection of Wooden Glasses https://varieyewear.com/blogs/insights/how-long-does-it-take-to-get-used-to-glasses 2023-08-03T16:04:36-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari03201712576_1.jpg?v=1627583342 How long does it take to get used to glasses https://varieyewear.com/blogs/insights/can-stress-cause-eye-pain 2023-08-03T16:02:45-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Clippable_Sunglasses_7c0e826e-cc82-40e4-97cf-576878656dea.jpg?v=1633645405 Can Stress Cause Eye Pain? Our Top 5 Eye Strain Remedies https://varieyewear.com/blogs/insights/magnetic-clip-on-sunglasses 2023-08-03T16:03:36-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Polarized.jpg?v=1633645048 Magnetic Clip On Sunglasses- A few of our Favorites! https://varieyewear.com/blogs/insights/why-we-crave-comfort 2023-08-03T16:00:21-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari-eyewear-comfort.jpg?v=1670438670 Why We Crave Comfort. https://varieyewear.com/blogs/insights/cultivate-gratitude-for-your-vision 2023-08-03T16:00:00-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/eye-g3d4224040_1920.jpg?v=1670438918 Cultivate Gratitude for Your Vision https://varieyewear.com/blogs/insights/why-flipping-the-clip-is-all-the-rave-the-top-3-reasons-why-you-should-embrace-it 2023-08-03T15:59:36-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari_mens_sunglass_2048x2048_1c8077f7-bdbc-4338-9778-2cc0b34eface.webp?v=1671583913 Why Flipping the Clip is All the Rave & the Top 3 Reasons Why You Should Embrace It! https://varieyewear.com/blogs/press/eco-friendly-never-looked-so-good 2023-08-03T15:59:06-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/var_organics-banner.jpg?v=1672691748 Eco-Friendly Never Looked So Good https://varieyewear.com/blogs/press/more-twists-on-our-classic-comfort-vari-expands-their-new-classics-with-two-new-styles 2023-08-03T15:58:40-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/VR-21_41_banner.jpg?v=1672693157 More Twists on Our Classic Comfort - Väri Expands Their New Classics With Two New Styles Väri_VR21 https://varieyewear.com/blogs/insights/dare-to-express-yourself-with-viva-magenta 2023-08-03T15:58:06-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari-Magenta.jpg?v=1673974215 Dare to Express Yourself With Viva Magenta https://varieyewear.com/blogs/insights/blog-on-and-off-the-slopes-protect-your-eyes-from-winter-uv 2023-07-24T12:44:18-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari_clipables.jpg?v=1675798425 On and Off the Slopes, Protect Your Eyes from Winter UV https://varieyewear.com/blogs/insights/why-wear-glasses-over-contacts-the-benefits-of-those-fabulous-must-have-frames 2023-07-28T14:01:04-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari_vr10-gold-red.jpg?v=1675799145 Why Wear Glasses Over Contacts? The benefits of those fabulous must-have frames! https://varieyewear.com/blogs/insights/march-is-workplace-eye-awareness-month 2023-07-28T14:00:31-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/man-g08e310a1e_1920.jpg?v=1678718194 March Is Workplace Eye Awareness Month https://varieyewear.com/blogs/insights/eye-care-tips-for-seeing-clearly-this-spring-top-5-tips 2023-07-28T13:59:40-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/woman-g516e7923f_1920.jpg?v=1681396767 Eye Care Tips for Seeing Clearly this Spring: Top 5 Tips https://varieyewear.com/blogs/insights/travel-in-style-top-4-tips-for-traveling-with-glasses 2023-07-28T13:58:57-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/highland-g13b9beff2_1920_2.jpg?v=1682969509 Travel In Style, Top 4 Tips for Traveling With Glasses https://varieyewear.com/blogs/insights/eyes-on-color-finding-the-perfect-frame-for-your-face 2023-07-28T13:57:50-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/vari03201713051.jpg?v=1684350260 Eyes on Color: Finding the Perfect Frame for Your Face https://varieyewear.com/blogs/press/vari-launches-new-colors-shape-to-its-popular-clip-ables-collection 2023-08-03T15:57:07-04:00 weekly https://varieyewear.com/blogs/insights/setting-sights-on-summer-making-the-transition-from-work-to-play-with-vari-eyewear-s-clipables 2023-07-28T13:57:03-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/VC1_C20_green.jpg?v=1690567023 Setting Sights on Summer: Making the Transition from Work to Play with Vari Eyewear’s Clipables https://varieyewear.com/blogs/insights/beyond-frames-why-regular-eye-exams-are-vital-for-eye-health 2023-07-28T13:49:49-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/eye-care-g848d91fb0_1280.jpg?v=1688610589 Beyond Frames: Why Regular Eye Exams are Vital for Eye Health https://varieyewear.com/blogs/insights/taking-stock-this-summer 2023-07-25T12:15:13-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/archive-gb7c6979fb_1280.jpg?v=1690216774 Taking Stock This Summer: https://varieyewear.com/blogs/insights/boosting-success 2023-07-25T11:58:39-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/display-1313664__340-pixabay_98801a3f-2ac3-4e64-9fb8-09d825d8ce6e.jpg?v=1690300620 Boosting Success: Essential Tips for Independent Eye Care Providers https://varieyewear.com/blogs/insights/summer-s-hottest-styles-best-selling-frames-for-every-face 2023-07-25T12:12:08-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Mens_VC2_Grey_Pumpkin_with_orange_clip.jpg?v=1690301528 Summer’s Hottest Styles: Best-Selling Frames for Every Face https://varieyewear.com/blogs/insights/focusing-on-clarity-and-style-back-to-school-with-a-fresh-vision-from-vari 2023-08-21T14:22:35-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Depositphotos_208882256_L.jpg?v=1692642155 Focusing on Clarity and Style: Back-to-School with a Fresh Vision from Väri https://varieyewear.com/blogs/insights/the-eye-opening-truth-glasses-vs-contact-lenses-why-glasses-can-be-a-clear-choice 2023-09-20T10:29:58-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Vari_lifestyle_7jpg.jpg?v=1695219406 The Eye-Opening Truth: Glasses vs. Contact Lenses-Why Glasses Can Be A Clear Choice https://varieyewear.com/blogs/insights/beware-of-halloween-eye-hazards-protect-your-eyes-with-devilishly-stylish-frames 2023-10-09T16:14:49-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/halloween-72939_1280.jpg?v=1696882489 Beware of Halloween Eye Hazards: Protect Your Eyes With Devilishly Stylish Frames https://varieyewear.com/blogs/insights/eyes-on-the-prize-staying-grateful-for-our-vision 2023-11-20T16:56:59-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/thanksgiving-dinner-7600226_1280_1.jpg?v=1700517419 Eyes on the Prize: Staying Grateful for Our Vision https://varieyewear.com/blogs/insights/elevate-their-style-why-eyewear-makes-the-perfect-gift-for-the-person-who-has-everything 2023-12-20T15:20:43-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/VR13.png?v=1703103643 Elevate Their Style: Why Eyewear Makes the Perfect Gift for the Person Who Has Everything https://varieyewear.com/blogs/insights/peach-fuzz-radiance-pantone-s-color-of-the-year-embodies-comfort-warmth 2024-01-18T09:04:28-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/roses-7945822_1280.jpg?v=1705586668 Peach Fuzz Radiance: Pantone’s Color of the Year Embodies Comfort & Warmth https://varieyewear.com/blogs/insights/love-your-frames-style-tips-for-those-special-date-nights 2024-02-13T20:38:46-05:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/kiss-4567465_1280.jpg?v=1707874726 Love Your Frames: Style Tips for Those Special Date Nights https://varieyewear.com/blogs/insights/thank-your-lucky-stars-for-eye-care-what-your-optician-sees-at-your-annual-eye-exams 2024-03-20T15:16:04-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/eye-care-5016057_1280.jpg?v=1710962164 Thank Your Lucky Stars for Eye Care: What Your Optician Sees at Your Annual Eye Exams https://varieyewear.com/blogs/insights/flattering-frames-styling-tips-for-heart-shaped-faces 2024-03-20T15:26:27-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/Depositphotos_37767733_L.jpg?v=1710962686 Flattering Frames: Styling Tips for Heart-Shaped Faces https://varieyewear.com/blogs/insights/spring-fashion-eyewear-pairings-elevate-your-look-for-the-season 2024-04-25T15:56:29-04:00 weekly https://cdn.shopify.com/s/files/1/1790/0715/articles/anemone-2396299_1280.jpg?v=1714074989 Spring Fashion & Eyewear Pairings: Elevate Your Look for the Season! https://varieyewear.com/blogs/insights/sustainable-eyewear-fashion-with-a-conscience 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