Insights

Now, it's a no-brainer to be thankful for the wonderful people in our lives, the roof over our heads, and the turkey on the table (especially that turkey, yum!). But when it comes to our eyes, we often take them for granted.

We expect our eyes to work their magic, no questions asked, day in and day out. We rely on them to spot that long-lost sock under the bed, avoid stepping on your kid's LEGO minefield, and, most importantly, to locate the hidden chocolate stash. That's a lot of pressure on those eyes of yours, wouldn't you say?

Halloween is a time of year when creativity knows no bounds! People go all out to craft the perfect costume, with makeup, masks, and even cosmetic contacts to complete the look. While it's fun to transform into a spooky character or a fantastical creature, it's crucial to remember that the safety of your eyes should never be sacrificed for the sake of a Halloween costume. Let's delve into the potential dangers and how a pair of spooky frames can be your stylish, safe alternative.

Our eyes are precious, and taking care of them should be a top priority. Whether you have perfect vision, a mild prescription, or rely heavily on corrective lenses, it's essential to consider the pros and cons of your eyewear choices.

In this blog, we'll delve into the world of eye health and the battle between glasses and contact lenses. While both have their merits, we believe there is a compelling case for choosing tried-and-true glasses and how they can offer unparalleled comfort and protection for your eyes.

Summer break is slowly ending, and it is time to get back into the groove of school and college life. As you prepare for the upcoming academic year, do not forget to schedule your annual eye exam, and give your eyewear a fresh update.

At Väri, we believe that a new pair of frames not only enhances your vision but also boosts your confidence and style.

Let us dive into why scheduling your eye exam and choosing trendy frames from your local eyewear retailer should be at the top of your back-to-school checklist and how you can virtually try on the frames you love at www.varieyewear.com.

Be sure to check out our Back To School Must Do Checklist below to be prepared to start the new year in style. And SHOP NOW to get our special back to school discount for your first frame order!

As the sun shines bright, it's time to embrace the season with the trendiest frames flying off our shelves! Whether you're looking for women's, men's, or unisex styles, we've got the perfect frames to suit every face shape and fashion preference. Let's dive into our handpicked collection of summer's hottest frames. 

As an independent eye care provider (ECP), you understand the importance of standing out in a competitive industry. To help you thrive and grow your business, we've compiled a list of essential tips that cover various aspects, including captivating window displays, effective customer follow-up, handling missed appointments, and mastering inventory management.  
 
By implementing these strategies, you can enhance your practice's visibility, build stronger customer relationships, and optimize your operations for long-term success. 

The Importance of Smart Inventory Management for Independent Eyewear Retailers.

Inventory management is a crucial aspect of running a successful eyewear retail business. As an independent eye care professional (ECP), it's essential to understand the Pareto Principle, commonly known as the 80/20 rule. This principle states that 80% of your results come from 20% of your efforts.

When it comes to optics, we often find that 80% of our sales come from just 20% of our inventory. Understanding and applying this principle can significantly benefit your bottom line and help your frames fly off the shelves.

When it comes to eye care, many people focus solely on selecting the perfect frames. However, there's much more to consider than just finding stylish eyewear.

Regular eye exams are essential for maintaining not only clear vision but also overall eye health.

In this blog post, we'll explore the comprehensive screenings performed by optometrists and highlight the importance of scheduling yearly appointments to ensure optimal eye health.

Summer is just around the corner, and it's the perfect time to embrace the sun-drenched days and make the most of your time outdoors. Whether you're heading to the beach, going on a hiking adventure, or simply enjoying a leisurely stroll in the park, Vari Eyewear has you covered.

With our  innovative Clip-ables, transitioning from work to play is as easy as a flip of the wrist. In this blog post, we'll explore how Vari Eyewear's Clip-ables can elevate your summer style and enhance your vision while ensuring you're always prepared for any occasion.

At Vari, we understand how important it is to choose the perfect color eyeglass frame for your face. Your eyewear can add a stylish touch to your overall look. But with so many options available, it can be overwhelming to choose the right color that compliments your skin tone and facial features.

To help you out, we’ve put together this short guide on how to choose the perfect color frame for your face. Read on for more.

Traveling with glasses can be a bit tricky, but with the right tips and techniques you'll soon be a pro! Here are our top four tips for traveling with glasses.

1. Invest in a sturdy protective case for your glasses - If you're planning on being out and about during your travels, it's worth investing in a good quality travel case that will keep your glasses protected.
   
   With Vari Eyewear's Clip-Able glasses you will want to have your own Vari travel case nearby to keep your easy to pop on magenetic lenses to protect your eyes from the sun in this Rx-able frame. Want to learn more about Clip-ables? Check out our past blog here.

It’s springtime, and that means it’s time to take extra special care of your eyes!

The warmer months can be tough on your vision, so it’s important to make sure you’re taking the necessary steps to protect them.

From managing allergies and deep cleaning your living spaces, to wearing sunglasses and eating healthy – there are a few tips and tricks that you can use in order to keep your eyes healthy this spring.

Read on for our top 5 eye care tips!