Finding Ways to conduct "Business as Usual" in a most unusual time.

Finding Ways to conduct "Business as Usual" in a most unusual time.

We're living through an unprecedented time in our lives. In many ways, COVID-19 has put the world on "pause" and businesses around the world are looking to find ways to keep working and connecting with clients and consumers remotely while we wait out this pandemic.

For business owners, the best thing you can do right now is to keep the lines of communication open with your patients.

Reach out to them and let them know what your policies are for sanitizing your stores. Let them know what your interim measures are for handling their eyecare needs during this crisis and be a resource to them if they need you.
Jodi Jacobs
FALL IN LOVE WITH A NEW HUE THIS VALENTINE’S DAY

FALL IN LOVE WITH A NEW HUE THIS VALENTINE’S DAY

Last month we explored Pantone’s 2020 color of the year, Classic Blue, with a look at some of our top-selling-blue frames. But this month, we want you to fall in love with a new hue! Just in time for February, we dare you to rock the red, look pretty in pink, or step out perfectly flawless in purple. Whether you are an extrovert or an introvert, a fashionista or couch surfer, love-colored frames allow you to experiment with a pop of color and make a statement in your own wonderful way.

At Väri, we love how comfortable people tell us our frames are, and we certainly love the way they look on YOU, but we also know love is more than what we wear. It is the foundation for how we feel and how we interact with our world. Sometimes we can be our own worst enemy when it comes to loving ourselves. So, in celebration of Valentine’s Day we wanted to focus this blog on sharing a few ways you can remind yourself to be kinder and more loving to the all-important YOU!
Jodi Jacobs
Hey Keith Urban, blue may be the color after all.

Hey Keith Urban, blue may be the color after all.

Pantone may just have Keith Urban changing his tune about the color, blue.  Yes, despite what the crooner says in his hit song, “Blue Ain’t Your Color”, this year American-color...
Jodi Jacobs
It’s the most wonderful time of the year for new frames!

It’s the most wonderful time of the year for new frames!

Eyewear is a great gift idea, particularly around the holidays, that will give back every day during the coming year (and beyond)!  It’s a great gift to get for yourself,...
Jodi Jacobs
How about  Thanks + Giving Every Day

How about Thanks + Giving Every Day

Remembering Thanksgiving. Every year, for as long as I can remember, Thanksgiving morning for me has started with the Macy’s Thanksgiving Day Parade – an extravaganza that would captivate me...
Jodi Jacobs
October is All About the Eyes

October is All About the Eyes

This month, EYE HEALTH makes the News Taking care of your eyes is something you should think about every day, but in October, it seems there are no shortage of...
Jodi Jacobs
Back to school Welcome poster

Getting Back-to-School Cool...With fashion, style, and Väri Eyewear

Ok, so it's the unofficial end of summer, and that means it’s time to head back to the classrooms. Most college ‘kids’ are already set in their dorms and well...
Jodi Jacobs
Fading in (or out) to the Summertime Blues….

Fading in (or out) to the Summertime Blues….

Music is as good for the soul, as these new fade-away colors are for your face! Here we are mid-summer and things are heating up outside! The summertime blues are...
Jodi Jacobs
Never mind just the DAY, July is a month to celebrate Independence!

Never mind just the DAY, July is a month to celebrate Independence!

In honor of the July 4th holidays, we want to celebrate Independence Day all month long with a shout out to independent-eye-care professionals across the nation that are the heart...
Jodi Jacobs
Fun in the Sun….and Hot Summer Nights!

Fun in the Sun….and Hot Summer Nights!

Hello Summertime! We can all relate to the feeling that summertime brings, can’t we? Long days at the beach, toes in the sand, under a palm tree with a best-selling...
Jodi Jacobs
Spring Fever is so…Väri fashionable!

Spring Fever is so…Väri fashionable!

We can finally say it…Winter’s over! …and the moment we’ve all been waiting for is here - Springtime! Time to shed the heavy coats and snow boots and reach for...
Jodi Jacobs
Spring is in the air, and everything’s coming up Roses…and Lilacs…and COLOR!

Spring is in the air, and everything’s coming up Roses…and Lilacs…and COLOR!

We’re finally out of the frigid grips of Winter, and doesn’t it feel good? We love Spring and the vibrant colors that feverishly pop up all around us. It’s a...
Jodi Jacobs