Insights
EYE SPY: Love at First Sight...Is it Really? The science behind EYE-ing the one you love.
You know the drill: you catch a glimpse of someone across the room and you can’t stop staring, or you bump into someone when you are completely distracted by something...
Stargazing
Understanding Who the Real “Stars” Are in Our ECP Eyes I’ve been an ECP on the Upper West Side in NYC, and for the better part of the last 30...
“Yule” Thank Your ECP
The gift you really need for the holidays is to book your yearly eye exam! Can you believe it? In a few short weeks the end of another year is...
All Eyes in Check…. November is Diabetes Awareness Month.
November is Diabetes Awareness Month and we’d like to focus on an important aspect of this – eye health. As we prepare for Thanksgiving and the indulgence of gourmet meals...
Trick or Treat… Dressing up in costume for Halloween can be very scary…for your eyes!
It’s October, the time of year when we love to dress up in costume and make the Halloween party rounds. But with all the fun, serious thought should also be...
It’s Back to School Time… And that means it’s time to get focused!
With the lazy, hazy days of summer coming to an end (say it isn’t so!), we find ourselves reluctantly packing away the swimsuits and scrambling to get all the back-to-school...
In the Dog Days of Summer, I’ve Gone Convertible and You Can Too!
This summer when the heat turns up, many drivers take the streets and set cruise control for an enjoyable afternoon ride. There is a certain allure about the open air,...
Eyes on Cash Flow & Managing Inventory - Tips from one successful ECP and Väri
In optical, as well as most retail sales, we typically find that 80% of sales come from 20% of inventory. This is commonly called “the eighty/twenty rule”. But more often...
Today I became a person I always feared...
Today I became a person I always feared… yes, the one who wears two pairs of glasses at the same time. As I move on into my 50s and leave...
YOU HIT THE JACKPOT!
An Interview with Balitski Vision on their success with Väri Owners and operators of two retail locations in Monaca, PA (opened in 2001) and Washington, PA (opened in 2014), Marci...
What’s Luck Got To Do With It?
So, what’s luck got to do with it? Tina Turner may have asked us that question about love before, but this month we’re asking it about our frames. Väri frames...
It’s Official, Purple…We Choose Hue!
Every year Pantone picks a color of the year and for 2018 the shade of choice is Purple! Purple has long been associated with royalty, wisdom, creativity, mystery and fulfillment....
