Eyewear with a focus on YOU

Your Comfort is our Priority

We value crystal-clear vision and unbeatable comfort.
With nearly half of online eyewear missing the mark,
Väri is here to transform your experience. Our mission?
To help you find the perfect pair, tailored just for you.

Our Mission

We believe that your lenses should be as comfortable as the frame that holds them.

Our recommendation is simple yet powerful:
Purchase your preferred frame from Väri and entrust it to your local eyecare professional for proper fit and fulfillment of your
prescription lenses.

Durability You Can Trust.

Our frames outlast the competition

Where other frames fall short, the
quality and comfort of our frames are built to last.

What our customers say speaks volumes
Great frame... have lasted 5 years for my Daughter 5th grade till 10th.
— Terilynn Borders
Love my frames!! Shipping was fast
— Nathan Galloway
I've got four pairs of Vari's and…don't leave home without them!
— Jodi Jacobs
More compliments than any other glasses I've had!
— Michael Allaire

Simplify Your Eyewear

Double the fun and discover
the dual functionality of the Väri Clipables. 

With a polarized clipable lens that instantly turns your
Väri frame into statement making sunglasses
all at the flip of a wrist.

Customize your FIT

Convertible Frames with Optional Nose Pads

For all-day comfort and proper vision you need a perfectly fitting frame. With Vari’s optional nose pads you can further ensure a tailor made fit designed for your face that never pinches or slides down your nose.

Sustainably Speaking.

Love the planet? Then check out our feel-good, do-good frames and find a look and style all your own with an eye on mother nature.

Finding our groove

Sometimes the simplest idea is the best idea.

For years, we wondered why no eyewear company was truly focused comfort so we created a brand that did. 

Väri – the most comfortable frames on the planet.