Our Mission is Total Comfort
We set out to do what no other eyewear manufacturer has done before. Without sacrificing an ounce of pure style, we’ve put comfort at the top of our list in the design and engineering of our entire Väri collection.
From how our lightweight frames sit on the face, to our special saddle shaped bridge, highest grade TR-90 and soft-matte, proprietary finish that keeps frames temperature neutral and cool to the touch, we’ve engineered a frame that is literally, the most comfortable frame you’ve ever owned.
To meet the many facets of your lives, we’ve used traditional shapes but gave them a twist with unique color combinations and a mix of retro-modern style. This makes every one of our frames cool, comfortable and convertible while giving people the chance to step outside of the lines in eye catching colors. Easy to sell and even easier to wear, Väri is geared for real people with real vision who know that eyewear is never just an accessory.
With a wide variety of shapes and styles we are confident that once you have one Väri frame you’ll have your sights set on your next…and your next…and your next…
Come join the #varirevolution!
Sometimes the simplest idea is the best idea.
With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.
Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”
At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.
Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.
Väri: Where Comfort and Clarity Meet.
