CHECK OUT THIS VÄRI SPECIAL OFFER

In celebration of our new website, our on-line try on and retail locator, we are offering new retailers a chance to build their Väri Collection on us! 

That’s right, new retailers get one free frame for every three frames they purchase.  Meanwhile, the retail sale of just one of these frames will pay for the purchase of the first three!  As a valued retailer you are eligible to try this, risk free introductory offer, explore our web, choose your favorite styles and start your Väri journey to cool, comfortable, and convertible today!

What to do next…

  1. Browse our styles and select three frames to kick off your Väri Collection and then select an additional frame* absolutely free

    *Remember, order as many sets of three frames as you like and the free frame offer will be scalable (one free frame for every three frames purchased)
  2. Add these frames to your on-line account / shopping cart or contact Väri at
    516-570-2723 or info@varieyewear.com to order by phone or reach us by email.
  3. Make sure we have your contact information so we can add YOUR STORE to our on-line retail locator and direct consumers to you
  4. New retailers can take advantage of this introductory offer from now until December 31, 2017.

You may be wondering, what’s the catch?  Great news - there is none!  We are so convinced that once you try Väri, you’ll be reordering every month, we just want to get you started!  These frames are easy to sell, have great turn rates, incredible sell-through and are just about the most comfortable frames on the planet.

Get your order in today and again, welcome to the #varirevolution

Sometimes the simplest idea is the best idea.

With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.

Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”

At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.

Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.

 Väri: Where Comfort and Clarity Meet.