Selling to Millennials?
Millennials are America’s next big buyers. With 80 million in the U.S. alone, they are a force that you are going to want to reckon with. This new generation is extremely committed to brands they love and will encourage others to try those brands as well.
When it comes to selling to Millennials, this newest consumer generation has changed the game for marketing. Being social aware and active, being honest and being tech savvy are just a few areas you can focus on when trying to attract and maintain the EYE of Millennial clients.
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Sometimes the simplest idea is the best idea.
With over 40 years of experience in the eyewear industry, Väri founders Rich Baum and Clif Browner understand that exceptional eyewear goes beyond just style—it’s all about comfort and clarity. From their Port Washington office, they created Väri Eyewear with a mission to redefine what eyewear can be, focusing on what many brands often overlook: making frames that feel as good as they look.
Designed by opticians, Väri frames are meticulously crafted to tackle common fit issues, ensuring glasses that won’t pinch or slide. Using only the highest-quality materials, we produce flexible, lightweight frames built to last. As Clif puts it, “We focus on every detail to make wearing Väri feel effortless.”
At Väri, we believe that comfort and clarity go hand in hand. Our commitment to crystal-clear vision means we champion the vital role of eye care professionals in the eyewear purchasing process. While you can easily buy your frames online, we encourage you to visit your local eye care professional for a comprehensive exam. This collaboration ensures your prescription is 100% accurate, allowing you to enjoy both outstanding eye health and unparalleled comfort.
Our customers often describe wearing Väri as “coming home”—a perfect blend of comfort, style, and clear vision. With over 21 collections and countless colors, there’s a Väri frame for every face, every lifestyle, and every occasion.
Väri: Where Comfort and Clarity Meet.
