October 15, 2024 – Port Washington, NY – Väri Eyewear, a leading name in stylish and comfortable eyewear, is thrilled to announce the launch of its newly redesigned website, www.Värieyewear.com. This exciting update not only enhances user experience but also reinforces Väri ’s commitment to comfort, clarity, and eye health.
The new website features an improved user journey, making it easier for customers to explore Väri 's extensive collections of unisex, men's, and women's frames. The site retains its popular virtual try-on feature, allowing customers to visualize how each frame will look on their faces before making a purchase.
“We believe that eyewear should be a perfect blend of style and comfort,” says Clif Browner, co-founder of I & Eye Optical. “Our frames are meticulously crafted to feel as light as a feather while ensuring they don’t pinch or slip down your nose. From the materials we use to the smallest design details, every aspect is tailored for your comfort and style.”
In addition to showcasing Väri ’s diverse collections—ranging from the Classics to the Handmades and Metal Trim Collection—the website now offers helpful guides for selecting frames based on face shape. Customers can also enjoy entertaining blogs that cover essential eye health tips, fashion trends, and seasonal topics, ensuring they stay informed while shopping.
At Väri , supporting local eye care professionals remains a top priority. The new website emphasizes the importance of proper eye exams and consultations, stating clearly that while customers can browse and purchase frames online, they will not be sold lenses. “We want our customers to know that their eye health is paramount. A visit to an eye doctor is essential for obtaining the correct prescription and for screening potential eye health issues,” adds Rich Baum, co-founder.
The website is optimized for both desktop and mobile devices, ensuring a seamless experience whether customers are at home or on the go. With an intuitive layout, visitors can easily navigate the site to find the perfect frames for any occasion.
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