February 4, 2019 – Port Washington, NY – I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, expands its popular line of magnetic clipable frames with a new style called the VC4.

Väri’s best-selling clipable line adds its newest frame with a twist on a classic, updated and timeless style. Providing both plano and options for sunglass-lens colors, the VC4 features a modern version of a classic-square shape with a slightly larger lens area width of 55mm. Like the VC3, this latest style includes a unique spring-hinge design and a new detail to the magnetic clip. Designed with a small lip at the back of the magnetic sunglass lens attachment, the frame front clips effortlessly and securely to the VC4 frame chassis. For people on the go, the clip detail adds an extra layer of security for the accompanying G15 or mirrored lens to stay fixed and firm on the frame front.

Convertible and multi-functional is the name of the game when it comes to the Väri clipable line. Extremely lightweight, the magnetic clip attaches quickly and fits so seamlessly flush, it looks as if it is one frame when placed on top of the plano chassis. Additional sunglass-lens frames can be purchased separately and when not in use, can stack on top of each other to keep lenses scratch free.

All Väri clipables feature multi-coated polarized mirrored or non-mirrored G15 lenses. Mirrored lenses for the VC4 line come in complimentary, distinctive colors such as blue mirror to compliment the black frame, and gold mirror to compliment the tortoise frame. Frame options for this line include the C20 Black-with-Black clip detail and G15 Polar-Lens Clip, the C20 Black-with-Black clip detail and Blue Mirror Polar-Lens Clip, the C25 Dark-Tort-with-Dark-Tort clip detail and G15 Polar-Lens Clip and the C25 Dark-Tort-with-Dark-Tort clip detail and Gold Mirror Polar clip.

Rich Baum, co-founder for Väri said, “We really can’t get over the demand for our Clipables. The idea for clipables isn’t something completely new, but the feedback we hear is that it has never been this comfortable to wear.” Co-founder, Clif Browner adds, “We see more and more people being concerned about the health of their eyes and protecting them, the polarization these clip-ons provide hits the mark for style and for protection. They’re at a great price point and we see people buying extra frame fronts to give them even more options.” Baum also comments, “For people that wear progressive lenses, the clipable collection enables them to get even more mileage out of their frames with its dual-nature versatility.”

To learn more about the VC4, or to see the entire Väri collection and find out how to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.

February 07, 2019 by Jodi Jacobs