January 29, 2019 – Port Washington, NY – Väri Eyewear, a division of I & Eye Optical, a well-respected, Long Island-based eyewear manufacturer and merchandiser with national distribution, again expands two of its most popular styles and introduces the “Fade-Away” color collection for the popular VR13 and VR14 frame lines.

Taking its cue from the popular “ombre” trend, the new color collection offers exciting new colors that either blend together, or provide multiple hues of time-tested favorites to provide truly unique color combinations to these styles. 

There are three exciting colors released in the VR13 as part of this new collection including Lilac Fade, which is a beautiful lilac upper frame fading to a translucent bottom. Light Blue Rose is another exciting color combination which fades top to bottom from a light blue to rose. The Slate Blue Fade makes a statement as the frame’s upper-indigo hue changes in color depth and saturation to a translucent bottom.  Like all VR13 frames, the style is unisex, lightweight with a universal fit, and square shaped with rounded corners.

For the VR14, two new colors expand this line and include Väri’s Black Fade and Tortoise Fade. Both provide a new twist on more traditional colors and offer tremendous style.  As with the rest of the collection, VR-14 frames come with a more rectangular shape, rounded corners, rounded stainless-steel metal bridge and metal rings that highlight the temple tips. 

Both Unisex frames are designed with a modified keyhole bridge offering an excellent fit and screwless-hinge design.

Rich Baum, co-founder of Väri says, “From the moment we released these new colors, we’ve seen a tremendous response with many of our clients ordering the frame a second time in another color. Clif Browner, Co-founder for Väri adds, “The frame’s universal appeal has both men and women excited about the new colors.”

To learn more about these new colors and to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.


January 30, 2019 by Jodi Jacobs