Going Retro-Modern with Their Latest Combination Frame, Introducing Väri’s – VR10, 11 & 12

January 18, 2018 – Port Washington, NY – I & Eye Optical is a well-respected, ECP focused, Long Island based eyewear manufacturer and merchandiser with national distribution. This month I & Eye is rolling out their latest combination frames, the VR-10, 11 and 12, which pair vintage with current style.

Vari brings a fresh, high tech look to retro combination frames incorporating in-line grooved lenses. Rich Baum, co-founder of Väri comments, “We always enjoy a good throwback frame with a modern twist and going retro with this combination frame series created a fun addition to our line.” The thin floating metal attaches simply and creates a unique look essential to the lens design.

Color options to personalize these contemporary classics come in brilliant combinations, Matte-Black/ Shell, Matte-Gold/Red, and Matte-Black/Blu. Co-founder, Clif Browner adds his thoughts about the sharp new design, “The reception we’ve received on the color options for this line has been truly astounding and we’re excited that the retailers are finding such success with this collection.”

To learn more about these frames and to find out more about Väri’s special offer for newly registered retailers, visit Väri’s website, www.Värieyewear.com or contact them at info@Värieyewear.com or 516-570-2723.


Located in Port Washington, NY on the north shore of Long Island, I & Eye is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, designing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners.

As opticians designing for opticians, they uniquely understand the challenges today’s ECP faces. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

Support of the independent ECP has always been a high priority for the I & Eye. Their corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.

The Väri Collection is one of I & Eye’s latest design projects and focuses on delivering clients cool, comfortable and convertible options in colorful eyewear that is both trendy and timeless. For more information, contact Väri at info@Värieyewear.com.



January 25, 2018 by Väri Eyewear