Launching the “Thin Line” Collection, Väri Introduces New Screwless Frames with the VR 13 and VR 14
May 29, 2018 – Port Washington, NY – – Väri Eyewear, a division of I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, introduces two new frames which will make ECP’s lives a little easier. Väri’s new VR13 and VR14 temples are screwless making these frames truly convenient for both opticians and their clients. The launch of these frames represents the creation of a new category of styles for Väri as they introduce their “Thin Line” collection.
Keeping with the Väri tradition, both the VR13 and VR14 frames are made with TR-90 material, offering durability, flexibility, and the signature velvety feel and finish that Väri is known for. The frames feature a unique screw-less hinge design that frees ECP’s and their clients from the need for constant tightening and adjustments. Both frames feature stylish detailing in the rounded stainless-steel metal bridge with modified keyhole.
The VR13’s are square shape, whereas the VR14’s are rectangular, have rounded corners, and are lightweight, unisex, and offer a universal fit. Each style comes in four color combinations that playfully feature a tortoise pattern with three of the four colors and offers a stylish translucent for the fourth color combination. Colors include Purple Demi with Silver Temples, Brown Demi with Silver Temples, Blue Demi with Gun Temples and Brown Translucent with Silver Temples.
Clif Browner, co-founder of Väri says, “When we design our frames, we always think about what would be most functional for our clients.” Co-Founder Rich Baum adds, “As opticians, we are always trying to find solutions that work for both the ECP and their patients. It’s amazing how a loose penny screw can cause so much frustration. The screw-less design of our VR13 and VR14 solves this.”
ABOUT VÄRI EYEWEAR
Located in Port Washington, NY on the north shore of Long Island, Väri Eyewear (a Division of I & Eye Optical) is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.
Väri headquarters serves as an international liaison exchange for researching, developing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative
company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.
The company’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.
Joanne Hutchins for Vari Eyewear