Spring into Summer with Väri’s Unstoppable Clipables – the VC1 and VC2 Frames

FOR IMMEDIATE RELEASE

PRESS CONTACT 

Crystal Vision Marketing
Attn: Jodi Jacobs 631.609.7183
jodi@crystalvisionmktg.com

April 12, 2018 – Port Washington, NY – I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, is taking convertible to the next level this Spring and Summer with their clipable eyewear: the Väri VC1 and VC2 frames.

Väri’s new VC eyewear feature a magnetic clip that instantly transforms the trendy yet timeless VC1 and VC2 shapes into statement-making sunglasses. Extremely lightweight, the clips attach quickly and securely. The clip fits so seamlessly flush, it looks as if it is one frame.

The clips feature multi-coated polarized mirrored or non-mirrored G15 lenses. The Mirrored lenses come in distinctive colors such as blue to compliment the black frames, orange to compliment the gray frames, and gold to compliment the tort frames. These color combinations add just the right amount of sizzle!

Clif Browner, co-founder of Väri says, “We love to create a style for every situation, and we’re always looking for ways to make our brand more versatile for our clients. The clips make a statement, and they take you seamlessly from prescriptive eyewear to sunglasses.” Co-Founder Rich Baum adds, “These frames have become extremely popular with their dual-nature versatility. In fact, the demand for this product has been so high because the frames literally sell themselves.”

To learn more about the VC1 and VC2 clipable frames, to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.väryieyewear.com or contact Väri at info@Värieyewear.com.

ABOUT I & EYE OPTICAL

Located in Port Washington, NY on the north shore of Long Island, I & Eye is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

I & Eye’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.

I & Eye | 405 Main Street | Port Washington, NY 11050 | P.516.570.2723

April 18, 2018 by Väri Eyewear