Modern is the New Classic! Introducing the Väri VR-15
June 5, 2018 – Port Washington, NY – Väri Eyewear, a division of I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, has just released their latest frame, the Väri VR15.
Classically designed, this frame offers a plastic frame, with a full front chassis and structured steel black temples that add and an edginess to this stylish twist on a traditional frame. The VR-15’s full front chassis is constructed of Väri’s durable, lightweight, resilient and flexible TR-90 material, with a beautifully extended saddle bridge. The VR-15 is the latest addition to Väri’s “Thin Line” collection.
As with many of the Väri frames, the VR-15 delivers cool comfort with a velvety feel and finish, and artfully crafted details. The stainless-steel temples come in colors that complement the frame fronts and feature artful pairings such as: Blue Demi with Black Temples, Classic Black with Black Temples, Brown Demi with Black Temples, and the show-stopping Satin Crystal with Dark Gun Temples. All the Demi versions sport a classic tortoise pattern.
Rich Baum, Co-founder of Väri says, “As opticians, we wanted to design an extended saddle bridge to add to the symmetry and comfort of the frame while offering a modern version of a classic shape.”
To learn more about the VR15 frame, to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.väryieyewear.com or contact Väri at info@Värieyewear.com.
ABOUT VÄRI EYEWEAR
Located in Port Washington, NY on the north shore of Long Island, Väri Eyewear (a Division of I & Eye Optical) is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.
Väri headquarters serves as an international liaison exchange for researching, developing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other
manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.
The company’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.