Väri’s Fade-Away Collection Adds the New Year’s Hottest Styles with the Launch of VR17 and VR18
January 17, 2019 – Port Washington, NY – Väri Eyewear, a division of I & Eye Optical, a well-respected, Long Island based eyewear manufacturer and merchandiser with national distribution, begins its 2019 Eyes of the World campaign with the launch of two incredibly stylish, timeless classics in fade- away hues with the VR17 and VR18.
The VR17 and VR18 are lightweight, unisex and designed from a proprietary TR-90 that delivers eye-catching style with an extraordinary fit and feel. Representing features from several of Väri’s most popular frames, the new styles sport exceptional design and color combinations with stainless-steel temples and saddle-shaped bridge.
Despite the unisex nature of the Väri frames, the VR17 line has proven to be a break-away style of choice for men that offers a traditional modified rectangle shape, classic colors with a twist, and a flash of steel. The frame colors for the VR17 come in a sharp, polished, Shiny Tortoise with Black Temples, a time-honored Matte Black with Black Temples for a tone-on-tone classic, as well as a show-stopping ombre that fades from black to tortoise, called Black to Tort. Rounding out the line is an essential Black Fade.
Like all Väri frames, the extraordinarily comfortable-to-wear VR18 frame is a modified rounded square. The colors used for this style show off some additional flair and include Lilac Fade, which is a beautiful lilac upper frame fading to a translucent bottom; Light Blue Rose which offers another exciting color combination and fades top to bottom from a light blue to rose. Next, Väri’s Slate Blue Fade makes a statement as the frame’s upper indigo hue changes in color depth and saturation to a translucent bottom. The style also offers a Blue Demi that pairs cool blue with black in a tortoise, as well as a classic tortoise called Shell.
Regarding the introduction of the new fade-away colors, Rich Baum, Co-Founder for Väri says, “We took a cue from the very popular “ombre” trend to create a really fun collection by blending colors into each other and providing multiple hues of time-tested favorites for some truly distinctive styles.
To learn more about the new color and to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.