June 19, 2018 – Port Washington, NY – Väri Eyewear, a division of I & Eye Optical, and a well- respected, Long Island based eyewear manufacturer and merchandiser with national distribution, is excited to introduce the latest ‘teen’ in their line of cool, comfortable and colorful frames, the Väri VR16.

Extremely light-weight and durable, the VR16 frame offers classic design with a modernized twist. The style has a rounded, square shape and features stainless steel temples in a complimentary color. These frames really “pop” with the VR16’s high sheen and gloss, and renowned velvety feel and finish, making them a signature style statement.

Constructed from Väri’s resilient and flexible proprietary TR90 material, the two lens shapes of the frame are artfully connected with a thin, sculpted metal bridge. The VR-16 is yet another addition to Väri’s “Thin Line” collection.

Consistent with the entire Väri collection, the VR-16 frames come in a wide variety of colors. Co- Founder, Clif Browner adds, “We wanted to offer trendy combinations in a slightly larger shaped frame with a modern version of a keyhole bridge and vintage styling.” The line features frame and temple pairings such as: Wine Demi with a Gun Metal Bridge, Black with a Gold Bridge, Brown Translucent with a Gold Bridge, and Blue Demi with a Gun Metal Bridge. All the Demi versions sport a classic tortoise pattern.

To learn more about the VR16 frame, to see the entire Väri collection, or to become a Väri retailer, visit Väri’s website at www.värieyewear.com or contact Väri at info@Värieyewear.com.



Located in Port Washington, NY on the north shore of Long Island, Väri Eyewear, a Division of I & Eye Optical) is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

The company’s corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.

June 21, 2018 by Väri Eyewear