Proving the Value of a Hand-Crafted Frame

Väri Introduces the HM1, HM2 and HM3

March 13 , 2018 – Port Washington, NY – I & Eye Optical, a well-respected, ECP focused, Long Island based eyewear manufacturer and merchandiser with national distribution announces the release of their finely crafted, hand-made frames, the HM1, HM2 and HM3.

These extremely lightweight, hand-finished frames are constructed of superior acetate plastic. To accentuate the frame’s lightweight strength, we’ve added titanium temples that incorporate Väri’s proprietary manufacturing process. This process further enhances the innate integrity of the titanium, creating even greater durability and enabling the frame to remain thin and well-structured while keeping the lenses securely seated in the bevel of the frames.

Väri co-founder, Clif Browner says, “At Vari, our primary focus is comfort and style. That’s a concept we’ve been committed to and have dedicated our entire collection to since day one. Eyeglass wearers shouldn’t have to sacrifice comfort for style.”

Designed in Portugal, the Väri hand-made frames showcase a European flair. Sporting unmatched artisanship, this line of eyewear was designed to be exceptionally comfortable and to feel light and balanced on the nose. “We are committed to the ECP community and we set out to design a collection that would not only be beautiful and well-made, but be truly easy to sell,” says Rich Baum, co-founder of Väri. He adds, “The unique design of our HM1, HM2, and HM3 frames make them a popular choice with both retailers and consumers.”

For more on this and other frames in the Väri line of cool, comfort and convertible options in eyewear, contact




Located in Port Washington, NY on the north shore of Long Island, I & Eye is a globally successful optical and merchandising company that has always been willing to step outside the lines, to challenge the status quo and create new brand opportunities for stylish eyewear, accessories and impeccable designs.

Väri headquarters serves as an international liaison exchange for researching, developing, designing, manufacturing and distributing high quality eyewear. Since 1976, company founders Rich Baum and Clif Browner have developed deep relationships in the eyewear industry with distributors, retailers and other manufacturing, service and supply partners.

As opticians designing for opticians, they uniquely understand the challenges today’s ECP faces. Their passion for eyewear has led them to build an innovative company with a reputation for excellence and for trend-setting. With a thorough understanding of optics from every part of the process, the company truly recognizes and understands the optical market, its channels and the consumers that drive its success.

Support of the independent ECP has always been a high priority for the I & Eye. Their corporate philosophy is based on a solid foundation of operational excellence and they take an intimate approach to every new line they introduce. From composite material selection to the shape, size and color choice for their frames, the founders maintain quality control from prototype development and manufacturing to sales placement, training and fulfillment.


March 25, 2018 by Väri Eyewear