Proving the Value of a Hand-Crafted Frame. Väri Introduces the HM1, HM2 and HM3

March 13 , 2018 – Port Washington, NY – I & Eye Optical, a well-respected, ECP focused, Long Island based eyewear manufacturer and merchandiser with national distribution announces the release of their finely crafted, hand-made frames, the HM1, HM2 and HM3.

These extremely lightweight, hand-finished frames are constructed of superior-acetate plastic. To accentuate the frame’s lightweight strength, we’ve added titanium temples that incorporate Väri’s proprietary manufacturing process. This process further enhances the innate integrity of the titanium, creating even greater durability and enabling the frame to remain thin and well-structured while keeping the lenses securely seated in the bevel of the frames.

Väri co-founder, Clif Browner says, “At Vari, our primary focus is comfort and style. That’s a concept we’ve been committed to and have dedicated our entire collection to since day one. Eyeglass wearers shouldn’t have to sacrifice comfort for style.”

Designed in Portugal, the Väri hand-made frames showcase a European flair. Sporting unmatched artisanship, this line of eyewear was designed to be exceptionally comfortable and to feel light and balanced on the nose. “We are committed to the ECP community and we set out to design a collection that would not only be beautiful and well-made, but be truly easy to sell,” says Rich Baum, co-founder of Väri. He adds, “The unique design of our HM1, HM2, and HM3 frames make them a popular choice with both retailers and consumers.”

For more on this and other frames in the Väri line of cool, comfort and convertible options in eyewear, contact


March 25, 2018 by Väri Eyewear