Insights

As spring blooms around us, it’s time to refresh our wardrobes and embrace the latest fashion trends. And what better way to complete your spring ensemble than with the perfect pair of eyewear? From picnics in the park to outdoor brunches and beyond, we’ve curated a guide to help you find the ideal eyewear styles to complement your springtime activities.

In the world of fashion, eyeglasses are not just a necessity but also a statement piece that can enhance your overall look. For those with heart-shaped faces, finding the perfect frames that complement your unique features can sometimes be a challenge. But fear not! With the right styling tips, you can effortlessly elevate your eyewear game and accentuate your lovely heart-shaped face.

In the hustle and bustle of everyday life, it's easy to take our vision for granted. Yet, our eyes are precious gifts that deserve the utmost care and attention. Annual eye exams play a crucial role in maintaining eye health and catching any potential issues early on.

But have you ever wondered what exactly your eye care retailer addresses during these exams to ensure the well-being of your eyes? Let's delve into the essential aspects they cover and why you should be grateful for their expertise.

Valentine's Day is just around the corner, and whether you're planning a romantic dinner date or a cozy evening in, one thing's for sure: you want to look your best. But what if we told you that your eyewear could be the perfect accessory to elevate your Valentine's Day look? That's right, this year, we're celebrating love in all its forms, including the love for your glasses!

Join us as we showcase glasses particularly suitable for date nights and romantic occasions, along with some tips on styling eyewear for Valentine's Day and every day of the year.

Pantone has once again captured the essence of our shared values through color, unveiling Peach Fuzz (Pantone 13-1023) as the Color of the Year for 2024. This delicate hue, nestled between pink and orange, signifies a yearning for kindness, compassion, and connection while enveloping spaces in a comforting warmth for a serene future.

In celebration of Pantone's 25th anniversary of the Color of the Year program, Peach Fuzz follows the footsteps of its predecessor, Viva Magenta (read more here), reflecting an evolving understanding of our priorities and an appreciation for the moments spent with loved ones.

In a world where it seems like everyone already has everything they need, finding the ideal gift can feel like an impossible task. Whether it's for a holiday like Christmas or simply to show appreciation, selecting something unique yet practical becomes a daunting challenge. But fear not! There's an unexpected solution that not only adds style but also serves as a thoughtful and functional gift – eyewear.

Why Eyewear, You Ask?

Picture this: You have a friend, family member, or colleague who seems to have it all. They've got the latest gadgets, trendy clothing, and an impeccable taste that makes you scratch your head when it comes to finding a gift that could possibly surprise them. That's where eyewear comes into play.

Eyewear is not just an accessory; it's a fashion statement, an extension of one's personality, and a practical item that complements any look. Here are some compelling reasons why eyewear is the perfect gift for that hard-to-buy-for person:

Now, it's a no-brainer to be thankful for the wonderful people in our lives, the roof over our heads, and the turkey on the table (especially that turkey, yum!). But when it comes to our eyes, we often take them for granted.

We expect our eyes to work their magic, no questions asked, day in and day out. We rely on them to spot that long-lost sock under the bed, avoid stepping on your kid's LEGO minefield, and, most importantly, to locate the hidden chocolate stash. That's a lot of pressure on those eyes of yours, wouldn't you say?

Halloween is a time of year when creativity knows no bounds! People go all out to craft the perfect costume, with makeup, masks, and even cosmetic contacts to complete the look. While it's fun to transform into a spooky character or a fantastical creature, it's crucial to remember that the safety of your eyes should never be sacrificed for the sake of a Halloween costume. Let's delve into the potential dangers and how a pair of spooky frames can be your stylish, safe alternative.

Our eyes are precious, and taking care of them should be a top priority. Whether you have perfect vision, a mild prescription, or rely heavily on corrective lenses, it's essential to consider the pros and cons of your eyewear choices.

In this blog, we'll delve into the world of eye health and the battle between glasses and contact lenses. While both have their merits, we believe there is a compelling case for choosing tried-and-true glasses and how they can offer unparalleled comfort and protection for your eyes.

Summer break is slowly ending, and it is time to get back into the groove of school and college life. As you prepare for the upcoming academic year, do not forget to schedule your annual eye exam, and give your eyewear a fresh update.

At Väri, we believe that a new pair of frames not only enhances your vision but also boosts your confidence and style.

Let us dive into why scheduling your eye exam and choosing trendy frames from your local eyewear retailer should be at the top of your back-to-school checklist and how you can virtually try on the frames you love at www.varieyewear.com.

Be sure to check out our Back To School Must Do Checklist below to be prepared to start the new year in style. And SHOP NOW to get our special back to school discount for your first frame order!

As the sun shines bright, it's time to embrace the season with the trendiest frames flying off our shelves! Whether you're looking for women's, men's, or unisex styles, we've got the perfect frames to suit every face shape and fashion preference. Let's dive into our handpicked collection of summer's hottest frames. 

As an independent eye care provider (ECP), you understand the importance of standing out in a competitive industry. To help you thrive and grow your business, we've compiled a list of essential tips that cover various aspects, including captivating window displays, effective customer follow-up, handling missed appointments, and mastering inventory management.  
 
By implementing these strategies, you can enhance your practice's visibility, build stronger customer relationships, and optimize your operations for long-term success.