Summer’s Hottest Styles:  Best-Selling Frames for Every Face

Summer’s Hottest Styles: Best-Selling Frames for Every Face

As the sun shines bright, it's time to embrace the season with the trendiest frames flying off our shelves! Whether you're looking for women's, men's, or unisex styles, we've got the perfect frames to suit every face shape and fashion preference. Let's dive into our handpicked collection of summer's hottest frames. 
Boosting Success: Essential Tips for Independent Eye Care Providers

Boosting Success: Essential Tips for Independent Eye Care Providers

As an independent eye care provider (ECP), you understand the importance of standing out in a competitive industry. To help you thrive and grow your business, we've compiled a list of essential tips that cover various aspects, including captivating window displays, effective customer follow-up, handling missed appointments, and mastering inventory management.  
By implementing these strategies, you can enhance your practice's visibility, build stronger customer relationships, and optimize your operations for long-term success. 
July 25, 2023 by Jodi Jacobs
Cultivate Gratitude for Your Vision

Cultivate Gratitude for Your Vision

As we move from Thanksgiving through the holidays, we can’t help but be filled with gratitude.  And this month, we want to take a moment to be thankful for something we so often take for granted.  Our vision.

Have you ever paused in wonder and gratitude for your eyesight? Vision is amazingly complex, and our eyes are truly a wonder!
December 07, 2022 by Väri Eyewear
Why We Crave Comfort.

Why We Crave Comfort.

It’s that time of year where the weather gets cold, the wind starts whipping and all you want to do is sit on the couch in some fuzzy PJ’s with a chunky blanket and a bowl of hot soup. This time of year, we crave comfort on a new level.

The winter months drive us inside and we crave comfort from everything including the foods we eat as well as what we wear.


Eyewear is a 365 day a year option that makes you look your best. When shopping for the frame that is going to make you look and feel good, without even trying, it is important to remember that you get what you pay for.

When shopping on line, true style and value comes from quality eyewear that maintains its shape, provides a customized fit, is lightweight yet durable, easy on the eyes and above all, comfortable.

Väri eyewear incorporates a proprietary TR90 with a special cool to the touch, soft matte finish to make our frames “feel” good, remain temperature neutral, smooth, and never clunky or heavy on your face. Meanwhile, our titanium temples provide tremendous memory and enable our frames to hold their shape even with the most demanding wearers. We’ve built our frames to be durable yet lightweight so that you can feel comfortable wearing your glasses and not having them wear you.

We have a specially designed saddle shaped bridge for enhanced comfort which creates little or no slippage on the nose. For a more specialized fit, we also offer the ability to add nose pads to several of our Väri frames. True customization!

It is important to note that when your eyewear is too heavy on the nose, or doesn’t fit well, it can leave the kind of lasting impression that you don’t want. Indents on the nose, or pinching behind your ear can cause all sort of painful issues, and for something that you wear every day, nobody’s got time for that!

To ensure that you get frames that fit and flatter your face, we encourage you to get down to your local retailer and try them on! They can help you find the right frame and fulfill your prescription for eyewear that gives you the fit, style, performance and comfort that you deserve.

Check out our retailer locator to find a retailer in your area.
July 28, 2017 by Jodi Jacobs