It’s Official, Purple…We Choose Hue!

It’s Official, Purple…We Choose Hue!

Every year Pantone picks a color of the year and for 2018 the shade of choice is Purple!

Purple has long been associated with royalty, wisdom, creativity, mystery and fulfillment.

Also known to be the color of passion, in 2018 it’s known to be the color of fashion and Väri Eyewear has exactly the right frames to help you make your ultra-violet fashion statement!

Just like you, Väri’s Brand Ambassadors want eyewear that’s hip and stylish with colorful options. They know that the color you choose can have an impact on how you feel. They want eyewear that makes them look good, and they want frames that feel good! Known for being the most comfortable frames on the planet, purple people eaters everywhere are finding Väri has become their go-to frame to deliver that and more!

Väri’s cool, comfortable and convertible collection of styles come in many colors and with purple casts cool shadows on the eyewear palette, and we’ve got some stunning options to choose from! Check out our classic shaped VR-1, VR-4 and VR-5 frames in blue/purple, or some of our other shapely options like the VR8 and VR9 in passion and the HM-3 in plum/blue.

Purple, it’s the color of passion...and today it just goes with the fashion!

Visit to choose your style, and choose your hue!

February 12, 2018 by Väri Eyewear
When a “Ruff” Start to  the New Year is a  Good Thing

When a “Ruff” Start to the New Year is a Good Thing

What better way to celebrate the New Year than with making a difference in a furry, little friend’s life?
January 25, 2018 by Rich Baum
A Big Thank You to John Travolta!

A Big Thank You to John Travolta!

In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends it quieted down ... a lot. We could catch up for the week, and typically didn’t expect to see many new customers. 

One Saturday, two young women walked in just before noon, wanting to look at frames. After 20 minutes the door opened and out of the rain, and into my life, stepped John Travolta and Marilu Henner. I caught John’s gaze and, in that instant, he knew I knew exactly who he was. He asked, “Can we come in?” I chuckled when I said, “Are you kidding? Of course. What can I do for you?” 

He wanted to look at frames for a role he was doing. I told him I’d be with him shortly and returned to the young ladies. When they were content to keep looking by themselves, I excused myself and approached John. He said they were filming a movie called Perfect. (A film, I would learn, that featured Travolta as a reporter who seduces an aerobics instructor played by Jamie Lee Curtis.)  

We engaged in easy conversation as we looked for frames. Soon, John, Marilu, the two young women and I were caught up in an impromptu eyewear try-on session. John adopted the role of ECP, jumping behind the counter and helping the young ladies. It was almost surreal. 

I had always liked John Travolta and knew he was a pilot. At the time I was learning to fly and was frustrated with my instructor. I asked John for his advice. He said something profound. “Get rid of him” he told me. “He’s not helping you. He’s not letting you make mistakes, he’s not letting you fly yourself so you’ll never learn.” So, a few weeks later, I fired my instructor, got a new one who let me “fly the plane” and within two months I had my license. 

As I wrote up the order, John stood over my shoulder, smiled and said, “Make sure you sharpen your pencil.”

John chose six or seven frames and Marilu four or five. As I wrote up the order, John stood over my shoulder, smiled and said, “Make sure you sharpen your pencil.” I laughed and challenged, “Are you going to pay today?” He added, “I’ve got Amex!” The sale was made. 

I’ve always wanted to thank John — not for the sale (though it was a nice order for a Saturday), and not just for the flying advice — but for the larger life lesson he taught me that day. 

His simple lesson? We all must be the captain of our own ship, run our own show and set our own pace. In doing so, we’re able to make the very mistakes that teach us to find solutions and better ways to do things. 

As a business owner, it’s important to take back control of things when they’re not heading in the direction you’d like — to set a new course. In one afternoon, John Travolta with his easy manner, humor and philosophy for taking control of your life, taught me something that positively impacts me to this day.

So, John ... thank you. 

Click Here for the original article on Invision's website.

November 26, 2017 by Väri Eyewear

This Thanksgiving - It’s Time to Wear Your Rose-Colored Eye Glasses

The expression, looking at life with rose colored glasses has a figurative meaning that supports an optimistic approach to the way we look at life.  But what if we were to pop on those rose-colored glasses a bit more often and give thanks every day for things like our senses – and all the little wonders we are able to see, smell, hear, touch, taste, feel and experience?

The gift of sight is one of those gifts that we all too often take for granted.  While we try to manage our lives and the crazy, hustle and bustle, we have to remind ourselves to take the stop and smell the proverbial roses.

So this year as we kick off the start of the holiday season with the annual turkey and trimmings, let’s all make a commitment to clearly SEE and appreciate what the world has to offer.

As eyecare professionals who support eye health, we’d like to remind you to take care of your eyes, treat them well, give thanks for the beauty they enable you to see and to take the time to think about those who are less fortunate.

Thanksgiving…what a great time to be thankful for all of the gifts we’ve been given and the special people in our lives.

From all of us at Väri Eyewear, Happy Thanksgiving

November 21, 2017 by Väri Eyewear


Eyewear is a 365 day a year option that makes you look your best. When shopping for the frame that is going to make you look and feel good, without even trying, it is important to remember that you get what you pay for.

When shopping on line, true style and value comes from quality eyewear that maintains its shape, provides a customized fit, is lightweight yet durable, easy on the eyes and above all, comfortable.

Väri eyewear incorporates a proprietary TR90 with a special cool to the touch, soft matte finish to make our frames “feel” good, remain temperature neutral, smooth, and never clunky or heavy on your face. Meanwhile, our titanium temples provide tremendous memory and enable our frames to hold their shape even with the most demanding wearers. We’ve built our frames to be durable yet lightweight so that you can feel comfortable wearing your glasses and not having them wear you.

We have a specially designed saddle shaped bridge for enhanced comfort which creates little or no slippage on the nose. For a more specialized fit, we also offer the ability to add nose pads to several of our Väri frames. True customization!

It is important to note that when your eyewear is too heavy on the nose, or doesn’t fit well, it can leave the kind of lasting impression that you don’t want. Indents on the nose, or pinching behind your ear can cause all sort of painful issues, and for something that you wear every day, nobody’s got time for that!

To ensure that you get frames that fit and flatter your face, we encourage you to get down to your local retailer and try them on! They can help you find the right frame and fulfill your prescription for eyewear that gives you the fit, style, performance and comfort that you deserve.

Check out our retailer locator to find a retailer in your area.
July 28, 2017 by Jodi Jacobs


Styles, colors and shapes come and go with each passing year.  What’s trending in the market today may be a distant memory next year, but at Vari we know that one constant remains when it comes to selecting your “go to” frames – comfort.

That’s why we’ve made comfort our focus in designing the entire Vari collection – from our Vari Classics to our latest line of Handmades, we ensure that every one of our frames, puts you in the comfort zone and the right frame of mind. Sorry, we couldn’t pass up the pun.

More than anything else the fit and the weight of the frame are the first driving forces behind comfort. Frames that slide down your nose or leave a lasting impression on your schnozz or that pinch the back of your ear, cause real pain.  Let’s face it, if something is going to sit on your face all day long, it shouldn't be a distraction.

We truly believe in the importance of material selection so we use titanium and the highest quality TR-90 and thin cut acetate in our manufacturing process and this allows our frames to be both light and durable.    

Every Vari frame is designed to be remarkably sturdy, temperature neutral, comes with a soft matte finish and slip-free bridge. We’re so certain that once you try Vari, you’ll be so convinced they are the most comfortable frames you’ve ever worn, you’ll never want to be without them.  

Visit our virtual try on room to get your own #varirevolution started today!


June 19, 2017 by Jodi Jacobs


When the sun is out and the weather is warm, we know to be are aware of the sun and the damage it can cause. We paint ourselves with sunscreen to avoid painful sunburns and throw on our shades. But when summer fades, many people forget that the sun is still out 365 days of the year. Taking proper precautions to protect your body from the sun’s harmful rays year-round will keep your eyes shining bright and your skin healthy.

“Up to 80% of the sun’s rays can penetrate through clouds.”

When fall and winter come, the sun may hide but its UV rays don’t. Safe habits should be carried on all year round! The sun gives off UVA and UVB rays, that can both cause damage to your skin and eyes. UVB rays are what cause sunburn and are most common in the summer. UVA rays are present all year round, and strong enough to get through the clouds and even the glass in your office window.

But our skin isn’t the only part susceptible to the sun, did you know that even your eyes can get sunburn? Wearing sunglasses everyday can protect your eyes from UVA rays even in the winter months. Not just any sunglasses

“The sun’s rays are strongest between 11am and 3pm”

In every season it’s a good idea to keep your eyes protected and to teach kids the importance of protecting their eyes from the sun. In fact, most of the damage done to our eyes and our skin by the sun’s rays isn’t seen until years later, so the sooner you can stay protected the better. So the next time you are going to pop out for lunch on the deck, take a winter stroll or spend the day at the beach, make sure to your shades along to look cool and stay safe.

June 05, 2017 by Rich Baum