Love Your Frames: Style Tips for Those Special Date Nights

Love Your Frames: Style Tips for Those Special Date Nights

Valentine's Day is just around the corner, and whether you're planning a romantic dinner date or a cozy evening in, one thing's for sure: you want to look your best. But what if we told you that your eyewear could be the perfect accessory to elevate your Valentine's Day look? That's right, this year, we're celebrating love in all its forms, including the love for your glasses!

Join us as we showcase glasses particularly suitable for date nights and romantic occasions, along with some tips on styling eyewear for Valentine's Day and every day of the year.

February 13, 2024 by Väri Eyewear
Peach Fuzz Radiance:  Pantone’s Color of the Year Embodies Comfort & Warmth

Peach Fuzz Radiance: Pantone’s Color of the Year Embodies Comfort & Warmth

Pantone has once again captured the essence of our shared values through color, unveiling Peach Fuzz (Pantone 13-1023) as the Color of the Year for 2024. This delicate hue, nestled between pink and orange, signifies a yearning for kindness, compassion, and connection while enveloping spaces in a comforting warmth for a serene future.

In celebration of Pantone's 25th anniversary of the Color of the Year program, Peach Fuzz follows the footsteps of its predecessor, Viva Magenta (read more here), reflecting an evolving understanding of our priorities and an appreciation for the moments spent with loved ones.

January 18, 2024 by Väri Eyewear
Elevate Their Style: Why Eyewear Makes the Perfect Gift for the Person Who Has Everything

Elevate Their Style: Why Eyewear Makes the Perfect Gift for the Person Who Has Everything

In a world where it seems like everyone already has everything they need, finding the ideal gift can feel like an impossible task. Whether it's for a holiday like Christmas or simply to show appreciation, selecting something unique yet practical becomes a daunting challenge. But fear not! There's an unexpected solution that not only adds style but also serves as a thoughtful and functional gift – eyewear.

Why Eyewear, You Ask?

Picture this: You have a friend, family member, or colleague who seems to have it all. They've got the latest gadgets, trendy clothing, and an impeccable taste that makes you scratch your head when it comes to finding a gift that could possibly surprise them. That's where eyewear comes into play.

Eyewear is not just an accessory; it's a fashion statement, an extension of one's personality, and a practical item that complements any look. Here are some compelling reasons why eyewear is the perfect gift for that hard-to-buy-for person:

December 20, 2023 by Väri Eyewear
Eyes on the Prize: Staying Grateful for Our Vision

Eyes on the Prize: Staying Grateful for Our Vision

Now, it's a no-brainer to be thankful for the wonderful people in our lives, the roof over our heads, and the turkey on the table (especially that turkey, yum!). But when it comes to our eyes, we often take them for granted.

We expect our eyes to work their magic, no questions asked, day in and day out. We rely on them to spot that long-lost sock under the bed, avoid stepping on your kid's LEGO minefield, and, most importantly, to locate the hidden chocolate stash. That's a lot of pressure on those eyes of yours, wouldn't you say?

November 20, 2023 by Väri Eyewear
Beware of Halloween Eye Hazards: Protect Your Eyes With Devilishly Stylish Frames

Beware of Halloween Eye Hazards: Protect Your Eyes With Devilishly Stylish Frames

Halloween is a time of year when creativity knows no bounds! People go all out to craft the perfect costume, with makeup, masks, and even cosmetic contacts to complete the look. While it's fun to transform into a spooky character or a fantastical creature, it's crucial to remember that the safety of your eyes should never be sacrificed for the sake of a Halloween costume. Let's delve into the potential dangers and how a pair of spooky frames can be your stylish, safe alternative.

October 09, 2023 by Väri Eyewear
The Eye-Opening Truth: Glasses vs. Contact Lenses-Why Glasses Can Be A Clear Choice

The Eye-Opening Truth: Glasses vs. Contact Lenses-Why Glasses Can Be A Clear Choice

Our eyes are precious, and taking care of them should be a top priority. Whether you have perfect vision, a mild prescription, or rely heavily on corrective lenses, it's essential to consider the pros and cons of your eyewear choices.

In this blog, we'll delve into the world of eye health and the battle between glasses and contact lenses. While both have their merits, we believe there is a compelling case for choosing tried-and-true glasses and how they can offer unparalleled comfort and protection for your eyes.
September 20, 2023 by Väri Eyewear
Focusing on Clarity and Style: Back-to-School with a Fresh Vision from Väri

Focusing on Clarity and Style: Back-to-School with a Fresh Vision from Väri

Summer break is slowly ending, and it is time to get back into the groove of school and college life. As you prepare for the upcoming academic year, do not forget to schedule your annual eye exam, and give your eyewear a fresh update.

At Väri, we believe that a new pair of frames not only enhances your vision but also boosts your confidence and style.

Let us dive into why scheduling your eye exam and choosing trendy frames from your local eyewear retailer should be at the top of your back-to-school checklist and how you can virtually try on the frames you love at www.varieyewear.com.

Be sure to check out our Back To School Must Do Checklist below to be prepared to start the new year in style. And SHOP NOW to get our special back to school discount for your first frame order!
August 21, 2023 by Väri Eyewear
Summer’s Hottest Styles:  Best-Selling Frames for Every Face

Summer’s Hottest Styles: Best-Selling Frames for Every Face

As the sun shines bright, it's time to embrace the season with the trendiest frames flying off our shelves! Whether you're looking for women's, men's, or unisex styles, we've got the perfect frames to suit every face shape and fashion preference. Let's dive into our handpicked collection of summer's hottest frames. 
Boosting Success: Essential Tips for Independent Eye Care Providers

Boosting Success: Essential Tips for Independent Eye Care Providers

As an independent eye care provider (ECP), you understand the importance of standing out in a competitive industry. To help you thrive and grow your business, we've compiled a list of essential tips that cover various aspects, including captivating window displays, effective customer follow-up, handling missed appointments, and mastering inventory management.  
 
By implementing these strategies, you can enhance your practice's visibility, build stronger customer relationships, and optimize your operations for long-term success. 
July 25, 2023 by Jodi Jacobs
Taking Stock This Summer:

Taking Stock This Summer:

The Importance of Smart Inventory Management for Independent Eyewear Retailers.

Inventory management is a crucial aspect of running a successful eyewear retail business. As an independent eye care professional (ECP), it's essential to understand the Pareto Principle, commonly known as the 80/20 rule. This principle states that 80% of your results come from 20% of your efforts.

When it comes to optics, we often find that 80% of our sales come from just 20% of our inventory. Understanding and applying this principle can significantly benefit your bottom line and help your frames fly off the shelves.

July 24, 2023 by Jodi Jacobs