Insights
In the Dog Days of Summer, I’ve Gone Convertible and You Can Too!
This summer when the heat turns up, many drivers take the streets and set cruise control for an enjoyable afternoon ride. There is a certain allure about the open air,...
Eyes on Cash Flow & Managing Inventory - Tips from one successful ECP and Väri
In optical, as well as most retail sales, we typically find that 80% of sales come from 20% of inventory. This is commonly called “the eighty/twenty rule”. But more often...
Today I became a person I always feared...
Today I became a person I always feared… yes, the one who wears two pairs of glasses at the same time. As I move on into my 50s and leave...
YOU HIT THE JACKPOT!
An Interview with Balitski Vision on their success with Väri Owners and operators of two retail locations in Monaca, PA (opened in 2001) and Washington, PA (opened in 2014), Marci...
What’s Luck Got To Do With It?
So, what’s luck got to do with it? Tina Turner may have asked us that question about love before, but this month we’re asking it about our frames. Väri frames...
It’s Official, Purple…We Choose Hue!
Every year Pantone picks a color of the year and for 2018 the shade of choice is Purple! Purple has long been associated with royalty, wisdom, creativity, mystery and fulfillment....
When a “Ruff” Start to the New Year is a Good Thing
What better way to celebrate the New Year than with making a difference in a furry, little friend’s life?
A Big Thank You to John Travolta!
In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends it quieted down ......
This Thanksgiving - It’s Time to Wear Your Rose-Colored Eye Glasses
The expression, looking at life with rose colored glasses has a figurative meaning that supports an optimistic approach to the way we look at life. But what if we were...
WHEN IT COMES TO YOUR EYES, YOU CAN’T AFFORD TO BE CHEAP
Eyewear is a 365 day a year option that makes you look your best. When shopping for the frame that is going to make you look and feel good, without...
WHAT MAKES A FRAME COMFORTABLE?
Styles, colors and shapes come and go with each passing year. What’s trending in the market today may be a distant memory next year, but at Vari we know that one constant remains when it comes to selecting your “go to” frames – comfort.
That’s why we’ve made comfort our focus in designing the entire Vari collection – from our Vari Classics to our latest line of Handmades, we ensure that every one of our frames, puts you in the comfort zone and the right frame of mind. Sorry, we couldn’t pass up the pun.
WHY SUN PROTECTION IS IMPORTANT NO MATTER WHAT THE SEASON
When the sun is out and the weather is warm, we know to be are aware of the sun and the damage it can cause. We paint ourselves with sunscreen to avoid painful sunburns and throw on our shades. But when summer fades, many people forget that the sun is still out 365 days of the year. Taking proper precautions to protect your body from the sun’s harmful rays year-round will keep your eyes shining bright and your skin healthy.
