Today I became a person I always feared...

Today I became a person I always feared...

Today I became a person I always feared… yes, the one who wears two pairs of glasses at the same time. As I move on into my 50s and leave...
Väri Eyewear
YOU HIT THE JACKPOT!

YOU HIT THE JACKPOT!

An Interview with Balitski Vision on their success with Väri Owners and operators of two retail locations in Monaca, PA (opened in 2001) and Washington, PA (opened in 2014), Marci...
Väri Eyewear
What’s Luck Got To Do With It?

What’s Luck Got To Do With It?

So, what’s luck got to do with it? Tina Turner may have asked us that question about love before, but this month we’re asking it about our frames. Väri frames...
Väri Eyewear
It’s Official, Purple…We Choose Hue!

It’s Official, Purple…We Choose Hue!

Every year Pantone picks a color of the year and for 2018 the shade of choice is Purple! Purple has long been associated with royalty, wisdom, creativity, mystery and fulfillment....
Väri Eyewear
When a “Ruff” Start to  the New Year is a  Good Thing

When a “Ruff” Start to the New Year is a Good Thing

What better way to celebrate the New Year than with making a difference in a furry, little friend’s life?
Rich Baum
A Big Thank You to John Travolta!

A Big Thank You to John Travolta!

In the ‘80s, I had two stores in Manhattan; one right down the block from the UN. Foot traffic was steady on weekdays, but on weekends it quieted down ......
Väri Eyewear

This Thanksgiving - It’s Time to Wear Your Rose-Colored Eye Glasses

The expression, looking at life with rose colored glasses has a figurative meaning that supports an optimistic approach to the way we look at life.  But what if we were...
Väri Eyewear
WHEN IT COMES TO YOUR EYES, YOU CAN’T AFFORD TO BE CHEAP

WHEN IT COMES TO YOUR EYES, YOU CAN’T AFFORD TO BE CHEAP

Eyewear is a 365 day a year option that makes you look your best. When shopping for the frame that is going to make you look and feel good, without...
Jodi Jacobs
WHAT MAKES A FRAME COMFORTABLE?

WHAT MAKES A FRAME COMFORTABLE?

Styles, colors and shapes come and go with each passing year.  What’s trending in the market today may be a distant memory next year, but at Vari we know that one constant remains when it comes to selecting your “go to” frames – comfort.

That’s why we’ve made comfort our focus in designing the entire Vari collection – from our Vari Classics to our latest line of Handmades, we ensure that every one of our frames, puts you in the comfort zone and the right frame of mind. Sorry, we couldn’t pass up the pun.

Jodi Jacobs
WHY SUN PROTECTION IS IMPORTANT NO MATTER WHAT THE SEASON

WHY SUN PROTECTION IS IMPORTANT NO MATTER WHAT THE SEASON

When the sun is out and the weather is warm, we know to be are aware of the sun and the damage it can cause. We paint ourselves with sunscreen to avoid painful sunburns and throw on our shades. But when summer fades, many people forget that the sun is still out 365 days of the year. Taking proper precautions to protect your body from the sun’s harmful rays year-round will keep your eyes shining bright and your skin healthy.
Rich Baum